With my poor sense of humour (my family would say “terrible”) I have made a play on my general feeling when I can’t get a beer and the way to get me out of that mood: just pour me a beer.

I am also very concerned about my environment. Not just global warming and climate change, but people in my community, and beer club members. Hence the choice of a local animal as part of the name and logo.

The company will be actively involved in trying to improve living and working conditions of the community and our local natural environment.